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Academic research

Since 1999, Cor Molenaar is associate professor eMarketing&Distance Selling at the RSM ErasmusUniversiteit in Rotterdam. He studies the developments of technologies and Internet, related to marketing in particular. Apart from research he lectures in the field eMarketing, coaches students with their Masters studies and doctoral students with their doctoral research. Recently he is focusing more on the aspect of digital transformation, the impact on human (shopping) behavior and the impact on ecommerce and retail.Disruption is a key area of research and concultancy.


The chair is sponsored by the business community: the main sponsors are: Thuiswinkelorganisatie, Cap Gemini, Hybris software, Microstrategy, Danone and GFK marktonderzoek. Subsponsors are: BOL, Coolblue,Wehkamp, Achmea. Each year the results of the student researches are presented during – what is referred to as – open college days.