What are the changes and what are the treats and opportunities? Should a company change or just optimize the opportunities? Is a competitive advantage still possible in the near future? This can only be analysed by an outside-in approach. Looking at buyers value and looking for collaborations and affiliates. An out-of-the-box approach, looking at the buying process and international developments, based on vision, acadcemc reasearch and practical know-how. A close cooperation between us as consultant and our “clients”. In all assignments Prof Dr C.N.A. Molenaar is heavily involved and leading the process based on excperience, knowledge, vision and academic research.
Social area’s of interest are: