For the academic world the book emarketing was written. An analyses of the development of IT, marketing and internet and how developments came together in 2008. The book eMarketing is not only an analyses of development, but gives also inside knowledge about the present and the near future of marketing. Where are the challenges and why is a transformation of marketing needed. From a supply driven approach to a deman driven approach. How the web will change the business, the buying behavior and of course marketing.